With Clear iQ’s guidance, the company launched a stock product bundling strategy focused on the products that matter most to grow their market share and bottom line.
Implementing the bundling strategy also enabled more focused and efficient promotions, greater channel attention and reduced costs.
The company thought they understood why they were losing shelf space and revenue.
They believed they had a technology problem.
Clear iQ’s Process
We conducted an external voice of the customer survey asking the company’s customers for candid, unbiased feedback. Through surveys, site visits, secret shopping, and formal interviews, we showed the company that they had issues with their product offering, pricing, and data integrity.
We helped them create and adopt a sustained cross-functional program to solve the root causes of lost market share.
Areas of Focus
- Market Share
- Products and Pricing
- Voice of the Customer
- Data Integrity