Building Products Market Share

Results

With Clear iQ’s guidance, the company launched a stock product bundling strategy focused on the products that matter most to grow their market share and bottom line.

Implementing the bundling strategy also enabled more focused and efficient promotions, greater channel attention and reduced costs.

Challenge

The company thought they understood why they were losing shelf space and revenue.

They believed they had a technology problem.

Clear iQ’s Process

We conducted an external voice of the customer survey asking the company’s customers for candid, unbiased feedback. Through surveys, site visits, secret shopping, and formal interviews, we showed the company that they had issues with their product offering, pricing, and data integrity.

We helped them create and adopt a sustained cross-functional program to solve the root causes of lost market share.

Areas of Focus

  • Market Share
  • Products and Pricing
  • Voice of the Customer
  • Data Integrity

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The Clear iQ Process

First, we help you gain strategic insight by starting with two simple questions:
  1. What problem are you trying to solve?
  2. What information do we need in order to solve it?
Next, we identify the information you need to make critical decisions.
  1. Where you’re winning and losing with products and channels
  2. Your change agents, accountability mechanisms, and ultimately, the path to best solve your problem
Next, we help you influence and align your organization.
  1. Identify what needs to be changed
  2. Prioritize those changes
  3. Build a roadmap of the resources and accountability needed to drive real adoption
Finally, we empower you to manage change and growth.
  1. We have a knack for gaining adoption from the shop floor to the c-suite
  2. While we strive to be part of your team, our goal is to get in, make it happen, and get out

The Clear iQ Process

Click through the steps below to learn more about how we work with you to solve the right problems.

First, we help you gain strategic insight by starting with two simple questions:

  1. What problem are you trying to solve?
  2. What information do we need in order to solve it?

Next, we identify the information you need to make critical decisions.

  • Where you’re winning and losing with products and channels
  • Your change agents, accountability mechanisms, and ultimately, the path to best solve your problem

Next, we help you influence and align your organization.

  • Identify what needs to be changed
  • Prioritize those changes
  • Build a roadmap of the resources and accountability needed to drive real adoption

Finally, we empower you to manage change and growth.

  • We have a knack for gaining adoption from the shop floor to the c-suite
  • While we strive to be part of your team, our goal is to get in, make it happen, and get out
Learn More About Our Process

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