Market intelligence
Secret shopping, market research and benchmarking organized around the decisions you need to make, and interpreted in the context of your strategy.
The challenge
Gathering outside information about your market is only useful if it changes decisions. Without clear questions up front, research gets commissioned, read once and shelved. Each source, from secret shopping to market research to benchmarking, answers different questions and needs to be used accordingly.
How we approach it
- Organize the questions that need outside information to answer.
- Secret shopping: see the customer experience first-hand and find strengths and gaps in service.
- Market research: segment markets and submarkets to understand trends, preferences and competitive strategies.
- Benchmarking: compare your results with organizations inside and outside your industry; we help identify research and benchmarking firms and scope the contracts.
- Interpret the results in the context of your go-to-market strategy, sales and revenue analytics and transformation work.
Questions we help you answer
- What is it really like to buy from us?
- Which markets and submarkets should we focus on?
- How do our results compare with peers inside and outside our industry?
- What should we change based on what we learned?
More ways we help: grow revenue
All solutionsGo-to-market strategy
A fact-based view of where you stand in your market today, and a clear roadmap for steady growth across product, price, sales and supply.
Sales strategy
A sales strategy that balances this year’s targets with long-term growth, built on where you’re really winning and losing by customer, product and territory.
Sales and revenue analytics
A disciplined, consistent way to baseline sales performance, explain price, volume and mix, and measure the results of your decisions over time.
Price and incentive management
Price and incentive strategies tied to clear outcomes, with a baseline beforehand and measurement during the program, not just after it ends.
Channel marketing
Get more from your channel partners by understanding their customers, measuring their performance and giving them the tools to sell for you.
Product viability
An objective, customer-informed view of which new and existing products deserve investment, and a roadmap for acting on it.
Ways to start
Start small and go as deep as you need.
- 30 minutes
30-minute working session
Map the decisions you own and the metrics behind them, and see Clarity answer questions like yours.
Book a session - Half a day
Half-day discovery workshop
We work with your sales, marketing, finance and operations leaders to find the real problem, the risks in the way and what to do next.
About the workshop - 30 days
30-day sales performance assessment
A clear baseline of your price, volume and mix performance by product and channel, so you know where you’re winning and losing.
About the assessment